Nike came under fire on Monday for a billboard that was shown at the end of the London Marathon.
The sign read “Never Again. Until Next Year.” It featured black lettering on top of a read background. However, the company, who already faced scrutiny during the week over reports of its alleged funding of a child transgender athletes study, received backlash for using a slogan that had ties to the Holocaust.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM
The slogan has been used to warn the world to learn lessons from the Holocaust, in which Nazi Germany and their allies killed 6 million Jews, according to the Times of Israel.
Pershing Square CEO Bill Ackman led the criticism of Nike.
“The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning,” he wrote on X. “Heads need to roll. WTF Nike?”
Rabbi David Schlusselberg weighed in on X as well.
TRUMP ADMIN RULES UPENN VIOLATED TITLE IX, DEMANDS SCHOOL RETURN HONORS TO FEMALE ATHLETES
“This Nike advertisement was displayed at the end of the London Marathon,” he wrote on X. To take a slogan about the Holocaust, and use it for entertainment, is simply grotesque. Nike – Just DON’T do it.”
Nike gave a statement to Fox News Digital on Tuesday.
“We did not mean any harm and sincerely apologize for any we caused,” the company said. “The London billboards were part of a broader campaign built on runners’ insights and designed to motivate runners to push past what they think is possible. Nike condemns any form of antisemitism. The language should not have been used, and the billboards have come down.”
The company also issued a statement to The Forward on Monday, apologizing for the signage.
“We did not mean any harm and apologize for any we caused,” the company said. “The London billboards were part of a broader campaign titled ‘Winning Isn’t Comfortable,’ built on runners’ insights and designed to motivate runners to push past what they think is possible.
“A series of billboards with taglines such as ‘Remember why you signed up for this,’ ‘This is bloody tough,’ and ‘Never again until next year,’ were placed along the route to inspire runners and the copy was based on common phrases used by runners.”
Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.
NEWYou can now listen to Fox News articles!
Nike came under fire on Monday for a billboard that was shown at the end of the London Marathon.
The sign read “Never Again. Until Next Year.” It featured black lettering on top of a read background. However, the company, who already faced scrutiny during the week over reports of its alleged funding of a child transgender athletes study, received backlash for using a slogan that had ties to the Holocaust.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM
The slogan has been used to warn the world to learn lessons from the Holocaust, in which Nazi Germany and their allies killed 6 million Jews, according to the Times of Israel.
Pershing Square CEO Bill Ackman led the criticism of Nike.
“The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning,” he wrote on X. “Heads need to roll. WTF Nike?”
Rabbi David Schlusselberg weighed in on X as well.
TRUMP ADMIN RULES UPENN VIOLATED TITLE IX, DEMANDS SCHOOL RETURN HONORS TO FEMALE ATHLETES
“This Nike advertisement was displayed at the end of the London Marathon,” he wrote on X. To take a slogan about the Holocaust, and use it for entertainment, is simply grotesque. Nike – Just DON’T do it.”
Nike gave a statement to Fox News Digital on Tuesday.
“We did not mean any harm and sincerely apologize for any we caused,” the company said. “The London billboards were part of a broader campaign built on runners’ insights and designed to motivate runners to push past what they think is possible. Nike condemns any form of antisemitism. The language should not have been used, and the billboards have come down.”
The company also issued a statement to The Forward on Monday, apologizing for the signage.
“We did not mean any harm and apologize for any we caused,” the company said. “The London billboards were part of a broader campaign titled ‘Winning Isn’t Comfortable,’ built on runners’ insights and designed to motivate runners to push past what they think is possible.
CLICK HERE TO GET THE FOX NEWS APP
“A series of billboards with taglines such as ‘Remember why you signed up for this,’ ‘This is bloody tough,’ and ‘Never again until next year,’ were placed along the route to inspire runners and the copy was based on common phrases used by runners.”
Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.
